Section A Channel-surfing - Changing frequently from one program to another on a television, watching each one for only a short time. Commercial TV Channel - A channel funded through advertisements Convergence - Process of joining different technologies into one device. E.g. mobile phone. Franchise - License from company of a product to use format/show/ideas. Mainstream - Mass audience; the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional. PSB - Public Service Broadcasting; regulators demand channels fulfil certain requirements as part of their license.