Skip to main content

Lego Target Audience

Explain how the movie appeals to each part of the target audience. (draft)

Age - Universal, all ages can watch it
Gender - Any
Class - C1 - E

Its a U rating target audience. Young children who play with lego, because they enjoy playing with lego, so they would like to watch the movie too.

Parents who played with it when they were young because lego has been around for a long time, therefore, they would want their children to play/watch it too.

Young adult cinema goers because they enjoy the cinema, and might be curious if its any good, also for the nostalgia. 

Both genders because lego is genderless, so everyone can enjoy it without being sexist.

Blumber and Katz (1972)

Diversion - Escape from routine and problems; an emotional release.

 Personal relationships - Social utility of information in conversation; substitution of media for companionship.

 Personal Identify or Individual Psychology - Value reinforcement or reassurance; self-understanding, reality exploration.

 Surveillance - Information about factors which which might affect one or will help one do or accomplish something. 
Blumber and Katz theory fits The Lego Movie because children or teens could be watching it for escapism or for the nostalgia. 

Explain how the movie appeals to each part of the target audience.


Young kids who play with Lego

 The Lego Movie appeals to children who play with lego because they like Lego, so they would play with Lego. It also appeals because playing with Lego can strengthen their creativity and show people what they can do with lego, therefore The Lego Movie appeals to the target audience of children who play with Lego.

 Emmet and children may relate because Emmet is a construction worker with lego, children play with lego, therefore, they are both doing something they enjoy. Also, they both think, "Everything is awesome!"

 Parents who played with it when they were young too

 The Lego Movie appeals to parents who played with lego when they were younger because it brings back nostalgia of when they were younger and playing with lego, therefore they would go and see The Lego Movie.

 Parents and vitruvius may relate because they want Emment (their children) to feel special

 Young adult cinema-goers

 The Lego Movie appeals to adult cinema-goers because they tend to enjoy going to the cinema a lot. They also may be curious if they did a good job on the movie considering its for children, also, the same reason for the adults who play with lego, they might also want to watch it for the nostalgia. 

 Both genders

 The Lego Movie appeals to both genders because its got male elements, (action), and female elements, (love scenes and cloud cuckoo land), this makes all genders relate, therefore they enjoy it, appealing to he target audience.

Comments

Post a Comment

Popular posts from this blog

Cuffs Revision

High camera angle of Brighton  Nudest beach - police interfere  Non-diegetic rock music - Jake Vickers is rebellious  Positive race representation - the black main character isn't a criminal(police officer) 2015 - shows the social and political climate Juxtaposition of the lighting going from dark to light in the car park low angle medium-close up of the policemen to show that they are more powerful than the criminal Dark lighting of criminals house connotes good light vs evil Jo Moffat - bad representation of female characters  Positive representation of a gay male - doesn't follow the stereotypes "sexuality is invisible" - represented as an alpha male as he's a lawyer Life in 2015 - people of filming everything - surveillance society negative of our time era  Chief in charge - traditional male stereotype, not a pleasant human as he cheats on his wife who has caner, cares about himself (selfish) Jake Vickers represents...
Post a Comment
Read more

Cuffs Episode 1

Main Characters PC Ryan Draper - Male, macho, takes control, representing race, dad to a daughter and son. PC Jake Vickers - Not very experienced, 22, gay Chief Robert Vickers, DS Jo Moffat, DI  Felix Kane, Drug Addict - Nathan, Simon Reddington  DS Jo Moffat - single, lonely, loves her dog storylines: episodic and individual/overarching Beach, police station, hospital,  Setting Brighton, beach, pier Overall tone/appeal Serious at times, but sometimes comes across as quite jokey. Narrative Opens with a stag party antagonising people on a nudist beach, one of them punches PC Ryan Draper in the face. Jake Vickers becomes a police officer. Ryan and Jake are partnered up ad sent out to a mentally ill drug addicts house (Nathan Rickman) Jake doesn't deal with the situation very well. DC Jo Moffat discusses the release of a racist man with her colleagues. Within a few hours of being released the rac...
Post a Comment
Read more

Pitch

Pitch for   Akhenaten   Dar  Death Logline:   Yukki is 15 year old male but he’s trapped in a VR game as a female character. The game is called   Akhenaten   Dar  Death, after the ancient Egyptian pharaoh, where he has to complete the game to go into the real world and back to himself as a lot of adventure are on his way… Target Audience:  Females age 12A+   who enjoy love story‘s with a twist, and men who like fantasy with action. Genre:   Fantasy, action, and slice of life Actors:   Christian Bale,   Cherami Leigh,   Bryce Papenbrook, Masai Oka Similar films:  Kimi no Na wa, Sword Art Online, Battle Royale and The Hunger Game’s Synopsis:   Yukki is a trouble 15 year old boy with depression after his mother’s death. The only for Yukki to ease his pain is to play on video games as he forgets about his problems with school. A high tech VR game comes out called Akhenaten Dar Death...
Post a Comment
Read more