Skip to main content

Lego Marketing

How many different ways of marketing and promoting a movie can you think of?

- Film poster 
-Trailers
- Social Media
- Free press 
- Billboards  
- Computer games

Lego Synergy Merchandise

Synergy - the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

- 17 Lego world sets
- 16 collectable mini figures
- The Lego Movie Video Game
- Range of school supplies
- Sticker & activity books

Traditional promotion 

Methods to promote the movie - 

- Website


- Events 

Promotion - Process

1. Pre-production; scripting/planning/organising shoots/casting actors/ hiring crew etc.
2. Production:Film the movie
3. Post production: editing
4. Distribution: Marketing/marketing campaigns distributed/ film distribution (creating hype/interest in the film product with the right target audience).
5. Exhibition: film is available to view (cinema/Netflix/DVD/Blue-Ray/TV).

Promotion - Examples

1. Each week in January 2014, a new character poster was released.
2. Lego stores scheduled linked events.
3. Free accessory packs were available in stores after building creative models in-store.
4. Video game released on 4th February.
5. On 7th February, McDonalds released collectible 3D cups with Happy Meals.
6. A website enabled fans to make versions pf themselves 






Comments

Post a Comment

Popular posts from this blog

Cuffs Revision

High camera angle of Brighton  Nudest beach - police interfere  Non-diegetic rock music - Jake Vickers is rebellious  Positive race representation - the black main character isn't a criminal(police officer) 2015 - shows the social and political climate Juxtaposition of the lighting going from dark to light in the car park low angle medium-close up of the policemen to show that they are more powerful than the criminal Dark lighting of criminals house connotes good light vs evil Jo Moffat - bad representation of female characters  Positive representation of a gay male - doesn't follow the stereotypes "sexuality is invisible" - represented as an alpha male as he's a lawyer Life in 2015 - people of filming everything - surveillance society negative of our time era  Chief in charge - traditional male stereotype, not a pleasant human as he cheats on his wife who has caner, cares about himself (selfish) Jake Vickers represents...
Post a Comment
Read more

Cuffs Episode 1

Main Characters PC Ryan Draper - Male, macho, takes control, representing race, dad to a daughter and son. PC Jake Vickers - Not very experienced, 22, gay Chief Robert Vickers, DS Jo Moffat, DI  Felix Kane, Drug Addict - Nathan, Simon Reddington  DS Jo Moffat - single, lonely, loves her dog storylines: episodic and individual/overarching Beach, police station, hospital,  Setting Brighton, beach, pier Overall tone/appeal Serious at times, but sometimes comes across as quite jokey. Narrative Opens with a stag party antagonising people on a nudist beach, one of them punches PC Ryan Draper in the face. Jake Vickers becomes a police officer. Ryan and Jake are partnered up ad sent out to a mentally ill drug addicts house (Nathan Rickman) Jake doesn't deal with the situation very well. DC Jo Moffat discusses the release of a racist man with her colleagues. Within a few hours of being released the rac...
Post a Comment
Read more

Pitch

Pitch for   Akhenaten   Dar  Death Logline:   Yukki is 15 year old male but he’s trapped in a VR game as a female character. The game is called   Akhenaten   Dar  Death, after the ancient Egyptian pharaoh, where he has to complete the game to go into the real world and back to himself as a lot of adventure are on his way… Target Audience:  Females age 12A+   who enjoy love story‘s with a twist, and men who like fantasy with action. Genre:   Fantasy, action, and slice of life Actors:   Christian Bale,   Cherami Leigh,   Bryce Papenbrook, Masai Oka Similar films:  Kimi no Na wa, Sword Art Online, Battle Royale and The Hunger Game’s Synopsis:   Yukki is a trouble 15 year old boy with depression after his mother’s death. The only for Yukki to ease his pain is to play on video games as he forgets about his problems with school. A high tech VR game comes out called Akhenaten Dar Death...
Post a Comment
Read more