Case Study Options
1. Wheatus Teenage Dirtbag and Avril Lavigne Sk8er Boi
Wheatus Teenage dirtbag -
Nationality: American
Genre: Rock, Pop
Sales Figures: 5 million copies worldwide
Target Audience: Teenagers-Middle age
Social Grade: C1-E
Avril Lavigne Sk8er Boi-
Nationality:Canadian
Genre:Pop Punk
Sales Figures: 1.8 million copies worldwide
Target Audience: Teens
Social Grade: C2-E
Key:
Mulvey (female gender)
Gauntlett (Masculine gender)
MacKillon (Modern masculinity)
Hall (rebellious youth)
Hebdige(fun youth)
Hall,1981 (race as social problem)
Butch (Class - working class well intentioned but dumb)
Teenage Dirtbag
Her name is Noelle
I have a dream about her
She rings my bell
I got gym class in half an hour
Oh, how she rocks
In Keds and tube socks
But she doesn't know who I am
And she doesn't give a damn about me
'Cause I'm just a teenage dirtbag baby
Yeah, I'm just a teenage dirtbag baby
Listen to Iron Maiden maybe with me
Her boyfriend's a dick
And he brings a gun to school
And he'd simply kick
My ass if he knew the truth
He lives on my block
And he drives an IROC
But he doesn't know who I am
And he doesn't give a damn about me
'Cause I'm just a teenage dirtbag, baby
Yeah, I'm just a teenage dirtbag, baby
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Man, I feel like mold
It's prom night and I am lonely
Lo and behold
She's walking over to me
This must be fake
My lip starts to shake
How does she know who I am?
And why does she give a damn about me
I've got two tickets to Iron Maiden, baby
Come with me Friday, don't say "maybe"
I'm just a teenage dirtbag, baby, like you
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Mulvey's gender theory fits because in verse 1 the lyric is. 'Her boyfriend's a dick and he brings a gun to school,' and this shows this male is a violent alpha male.
Gauntlett's gender theory fits because in verse two the lyric is; 'Her boyfriend's dick and he brings a gun to school,'and this shows this male is a violent alpha male.
Butch's class theory also fits because in the chorus the working class male described himself as flawed by singing, 'I'm just a teenage dirtbag.'
Hall's youth theory fits because the main character is lusting after a girl across as rebellious in lines like, 'I'm just a teenage dirtbag baby.'
Sk8er Boi
He was a boy.
She was a girl.Can I make it anymore obvious?
He was a punk.
She did ballet.
What more can I say?
He wanted her.
She'd never tell.
Secretly she wanted him as well.
And all of her friends stuck up their nose.
They had a problem with his baggy clothes.
He was a skater boy.
She said, "See ya later, boy."
He wasn't good enough for her.
She had a pretty face but her head was up in space.
She needed to come back down to earth.
Five years from now, she sits at home feeding the baby.
She's all alone.
She turns on TV and guess who she sees?
Skater boy rockin' up MTV.
She calls up her friends.
They already know.
And they've all got tickets to see his show.
She tags along,
Stands in the crowd,
Looks up at the man that she turned down.
He was a skater boy.
She said, "See ya later, boy."
He wasn't good enough for her.
Now he's a superstar
Slammin' on his guitar
Does your pretty face see what he's worth?
He was a skater boy.She said, "See ya later, boy."
He wasn't good enough for her.
Now he's a superstar
Slammin' on his guitar
Does your pretty face see what he's worth?
Sorry, girl, but you missed out.
Well, tough luck, that boy's mine now.
We are more than just good friends.
This is how the story ends.
Too bad that you couldn't see...
See the man that boy could be.
There is more than meets the eye,
I see the soul that is inside.
He's just a boy, and I'm just a girl.
Can I make it anymore obvious?
We are in love.
Haven't you heard how we rock each other's world?
I'm with the skater boy.
I said, "See ya later, boy."
I'll be backstage after the show.
I'll be at the studio singing the song we wrote
About a girl you used to know.
I'm with the skater boy.
I said, "See ya later, boy."
I'll be backstage after the show.
I'll be at the studio singing the song we wrote
About a girl you used to know.
Analysing Music Videos: How is Sound Used to Represent/ Attract a Target Audience?
1. Diegetic and non-diegetic sound is used in Wheatus' song 'Teenage Dirtbag' to represent and attract the target audience (14-25 year old, straight or bisexual, white British/American C1-E males and females) in a number of ways.
Firstly, young males are represented because the male protagonist sings in the lyrics; 'Yeah, I'm just a teenage dirtbag, baby.' This shows depression as he calls himself a 'teenage dirtbag', implying he has low self-esteem. This fits two representation stereotype theories, Stanley Hall 1904 theory that; 'depressed are likely to seek excitement through; crime, sex, drink/drugs,' (Hall 1904) and Richard Butsch 1992 theory that; 'working class males in the media are presented as; "Incompetent and ineffectual", often a buffoon, well-intentioned but dumb,' (Butsch 1992).Butch's class theory also fits because in the chorus the working class male described himself as flawed by singing, 'I'm just a teenage dirtbag.' This attracts the target audience because they probably have/had depression and therefore they can relate to the song and the protagonist intentions.
2. Diegetic and non-diegetic sound is used in Avril Lavignes' song 'Sk8er Boi' to represent and attract the target audience (15-21 year old, straight or bisexual, white British/American C1-E males and females) in a number of ways.
Firstly, young males are represented because the female protagonist sings in the lyrics; 'Now he's a superstar slammin' on his guitar' This shows fame in youth, 'superstar', implying that he's famous therefore he's having fun. This fits one representation stereotype theory, Dick Hebdige 1988 theory that; 'youths are stereotyped as mixed metaphors of, "Youth as fun." and "Youth as trouble maker,"' (Hebdige 1988). This attracts the target audience because they are probably in their teens, therefore they want to have fun, also cause trouble as their fun could be considered as 'trouble'.
1. Wheatus Teenage Dirtbag and Avril Lavigne Sk8er Boi
Wheatus Teenage dirtbag -
Nationality: American
Genre: Rock, Pop
Sales Figures: 5 million copies worldwide
Target Audience: Teenagers-Middle age
Social Grade: C1-E
Avril Lavigne Sk8er Boi-
Nationality:Canadian
Genre:Pop Punk
Sales Figures: 1.8 million copies worldwide
Target Audience: Teens
Social Grade: C2-E
Key:
Mulvey (female gender)
Gauntlett (Masculine gender)
MacKillon (Modern masculinity)
Hall (rebellious youth)
Hebdige(fun youth)
Hall,1981 (race as social problem)
Butch (Class - working class well intentioned but dumb)
Teenage Dirtbag
Her name is Noelle
I have a dream about her
She rings my bell
I got gym class in half an hour
Oh, how she rocks
In Keds and tube socks
But she doesn't know who I am
And she doesn't give a damn about me
'Cause I'm just a teenage dirtbag baby
Yeah, I'm just a teenage dirtbag baby
Listen to Iron Maiden maybe with me
Her boyfriend's a dick
And he brings a gun to school
And he'd simply kick
My ass if he knew the truth
He lives on my block
And he drives an IROC
But he doesn't know who I am
And he doesn't give a damn about me
'Cause I'm just a teenage dirtbag, baby
Yeah, I'm just a teenage dirtbag, baby
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Man, I feel like mold
It's prom night and I am lonely
Lo and behold
She's walking over to me
This must be fake
My lip starts to shake
How does she know who I am?
And why does she give a damn about me
I've got two tickets to Iron Maiden, baby
Come with me Friday, don't say "maybe"
I'm just a teenage dirtbag, baby, like you
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Oh, yeah, dirtbag, no, she doesn't know what she's missin'
Mulvey's gender theory fits because in verse 1 the lyric is. 'Her boyfriend's a dick and he brings a gun to school,' and this shows this male is a violent alpha male.
Gauntlett's gender theory fits because in verse two the lyric is; 'Her boyfriend's dick and he brings a gun to school,'and this shows this male is a violent alpha male.
Butch's class theory also fits because in the chorus the working class male described himself as flawed by singing, 'I'm just a teenage dirtbag.'
Hall's youth theory fits because the main character is lusting after a girl across as rebellious in lines like, 'I'm just a teenage dirtbag baby.'
Sk8er Boi
He was a boy.
She was a girl.Can I make it anymore obvious?
He was a punk.
She did ballet.
What more can I say?
He wanted her.
She'd never tell.
Secretly she wanted him as well.
And all of her friends stuck up their nose.
They had a problem with his baggy clothes.
He was a skater boy.
She said, "See ya later, boy."
He wasn't good enough for her.
She had a pretty face but her head was up in space.
She needed to come back down to earth.
Five years from now, she sits at home feeding the baby.
She's all alone.
She turns on TV and guess who she sees?
Skater boy rockin' up MTV.
She calls up her friends.
They already know.
And they've all got tickets to see his show.
She tags along,
Stands in the crowd,
Looks up at the man that she turned down.
He was a skater boy.
She said, "See ya later, boy."
He wasn't good enough for her.
Now he's a superstar
Slammin' on his guitar
Does your pretty face see what he's worth?
He was a skater boy.She said, "See ya later, boy."
He wasn't good enough for her.
Now he's a superstar
Slammin' on his guitar
Does your pretty face see what he's worth?
Sorry, girl, but you missed out.
Well, tough luck, that boy's mine now.
We are more than just good friends.
This is how the story ends.
Too bad that you couldn't see...
See the man that boy could be.
There is more than meets the eye,
I see the soul that is inside.
He's just a boy, and I'm just a girl.
Can I make it anymore obvious?
We are in love.
Haven't you heard how we rock each other's world?
I'm with the skater boy.
I said, "See ya later, boy."
I'll be backstage after the show.
I'll be at the studio singing the song we wrote
About a girl you used to know.
I'm with the skater boy.
I said, "See ya later, boy."
I'll be backstage after the show.
I'll be at the studio singing the song we wrote
About a girl you used to know.
Analysing Music Videos: How is Sound Used to Represent/ Attract a Target Audience?
1. Diegetic and non-diegetic sound is used in Wheatus' song 'Teenage Dirtbag' to represent and attract the target audience (14-25 year old, straight or bisexual, white British/American C1-E males and females) in a number of ways.
Firstly, young males are represented because the male protagonist sings in the lyrics; 'Yeah, I'm just a teenage dirtbag, baby.' This shows depression as he calls himself a 'teenage dirtbag', implying he has low self-esteem. This fits two representation stereotype theories, Stanley Hall 1904 theory that; 'depressed are likely to seek excitement through; crime, sex, drink/drugs,' (Hall 1904) and Richard Butsch 1992 theory that; 'working class males in the media are presented as; "Incompetent and ineffectual", often a buffoon, well-intentioned but dumb,' (Butsch 1992).Butch's class theory also fits because in the chorus the working class male described himself as flawed by singing, 'I'm just a teenage dirtbag.' This attracts the target audience because they probably have/had depression and therefore they can relate to the song and the protagonist intentions.
2. Diegetic and non-diegetic sound is used in Avril Lavignes' song 'Sk8er Boi' to represent and attract the target audience (15-21 year old, straight or bisexual, white British/American C1-E males and females) in a number of ways.
Firstly, young males are represented because the female protagonist sings in the lyrics; 'Now he's a superstar slammin' on his guitar' This shows fame in youth, 'superstar', implying that he's famous therefore he's having fun. This fits one representation stereotype theory, Dick Hebdige 1988 theory that; 'youths are stereotyped as mixed metaphors of, "Youth as fun." and "Youth as trouble maker,"' (Hebdige 1988). This attracts the target audience because they are probably in their teens, therefore they want to have fun, also cause trouble as their fun could be considered as 'trouble'.
Sk8er Boi Shot/Mise-en-scene
Teenage Dirtbag Shot/Mise-en-scene
A good start on your sound essay, targets:
ReplyDelete1) Put it on a new post to make it easier to improve.
2) Link all points back to how/why representations attract the target audience.