Explain one way in which music videos use media language to differ from each other. Refer to one explain of contrasting media language in two music videos you have studied to support your answer
Q2) Music videos use media language to create different effect to fit to the meaning of the song and the musicians' image. In Avril Lavignes' Sk8er boi and she uses a range of diegetic and non-diegetic slang lyrics such as, "see you later boy." Implying, she's getting rid of someone. Also, her dark and scruffy clothing is implying that she doesn't care. Whereas in Wheatus' song, Teenage dirtbag he uses a lot of depressing lyrics to describe himself, "I'm just a teenage dirtbag." He is expressing his thought throughout the song. He's wearing a hat and glasses, meaning he's trying to hide himself from the girl.
Q4) The magazine extract uses a simple colour palette of monochrome colours plus font in a dark red and yellow. This use of colour connotes a serious tone to the magazine, and that the magazine deals with the serious business of real music. This is further supported through the decision by the editor to use a black and white photo of the artist Ray Davies on the front, his head blocking the title of the magazine which again suggests his importance to the world of music. The content of the associated coverline ‘Arise Ray Davies, Rock’s Dark Knight’ suggests that he is of a high status, almost godlike, and that he is revered by the magazine and its readers. This also could connote depression or a cool lifestyle which attracts the target audience because they're curious about the image.
The costume/hair and facial expression are a male indie main image, connotes he is rebellious and confident, this represents the target audience because they inspire to be like him, and he looks intriguing and young because of the black and white filter, so he looks young male, therefore people will pick up the magazine.
Q5) The media language use in Extract 1 Mojo has a medium close up of Ray Davies and the layout is more professional Extract 2, We Love Pop. Mojo is targeted for the older people, ages 20+, whereas We Love Pop is targeted for younger people ages 5-12.
Both magazines have a masthead although neither of them is displayed particularly prominently which is unconventional for magazine front covers. MOJO masthead is obscured by Ray Davies’s head and WLP masthead is in the top left hand corner rather than conventionally placed across the top of the magazine front cover.
MOJO Magazine has a very monochrome, masculine colour scheme of black, white and red (with small splashes of yellow). This use of colour connotes a serious tone to the content of the magazine and is appropriate for the rock genre that the magazine is from. WLP uses a much brighter more saturated set of colours including neon pink, white and black which connotes a brighter more fun feel to the magazine. The use of font is also contrasting. MOJO Magazine uses block capitals in a sans-serif font throughout which gives the magazine front cover a formal less-cluttered look than WLP which uses a range of different fonts, some of which look like handwriting or paint splashes. The use of font on the front cover of WLP gives the front cover an informal tone and more cluttered layout. Although there are clear differences between the two magazines, I would argue that the similarities that these magazines have are due to the more formal conventions of magazine front covers in general, as regardless of the genre there are going to be shared conventions such as the use of images, the placement of cover lines, the use of a masthead and a range of content.
Q4) The magazine extract uses a simple colour palette of monochrome colours plus font in a dark red and yellow. This use of colour connotes a serious tone to the magazine, and that the magazine deals with the serious business of real music. This is further supported through the decision by the editor to use a black and white photo of the artist Ray Davies on the front, his head blocking the title of the magazine which again suggests his importance to the world of music. The content of the associated coverline ‘Arise Ray Davies, Rock’s Dark Knight’ suggests that he is of a high status, almost godlike, and that he is revered by the magazine and its readers. This also could connote depression or a cool lifestyle which attracts the target audience because they're curious about the image.
The costume/hair and facial expression are a male indie main image, connotes he is rebellious and confident, this represents the target audience because they inspire to be like him, and he looks intriguing and young because of the black and white filter, so he looks young male, therefore people will pick up the magazine.
Q5) The media language use in Extract 1 Mojo has a medium close up of Ray Davies and the layout is more professional Extract 2, We Love Pop. Mojo is targeted for the older people, ages 20+, whereas We Love Pop is targeted for younger people ages 5-12.
Both magazines have a masthead although neither of them is displayed particularly prominently which is unconventional for magazine front covers. MOJO masthead is obscured by Ray Davies’s head and WLP masthead is in the top left hand corner rather than conventionally placed across the top of the magazine front cover.
MOJO Magazine has a very monochrome, masculine colour scheme of black, white and red (with small splashes of yellow). This use of colour connotes a serious tone to the content of the magazine and is appropriate for the rock genre that the magazine is from. WLP uses a much brighter more saturated set of colours including neon pink, white and black which connotes a brighter more fun feel to the magazine. The use of font is also contrasting. MOJO Magazine uses block capitals in a sans-serif font throughout which gives the magazine front cover a formal less-cluttered look than WLP which uses a range of different fonts, some of which look like handwriting or paint splashes. The use of font on the front cover of WLP gives the front cover an informal tone and more cluttered layout. Although there are clear differences between the two magazines, I would argue that the similarities that these magazines have are due to the more formal conventions of magazine front covers in general, as regardless of the genre there are going to be shared conventions such as the use of images, the placement of cover lines, the use of a masthead and a range of content.
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