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Lego Poster Analysis

How does the media language in the poster represented/attracted the target audience

The Main Image:

The shot type used in the lego movie poster is a wide/long shot, this attracts the target audience because the audience can see a lot and will know what the main characters of the movie look like.

The star vehicle of the shot is Emmet. He's wearing bright orange construction clothes,with brown hair and has a scared looking expression on his face.

The choice of star vehicle represents/attract the target audience because he looks like an average working person and most of the people who are watching the movie are either children or parents who work. Therefore, the people who are watching the movie can relate in the character some way because they are working/going to work in the future.

This revels about the genre of the movie that it has action due to the characters running away from something behind them in the poster.

The mise en scene used in The Lego Movie poster are tall sky scrapers in the background and a crane, all the characters look scared/angry. This attracts the target audience because they are curious to what is going on/what is going to happen. Therefore, they will want to watch the movie. 

The Colour Pallet:

The colours used on The Lego Movie are red, orange, and blue. The colours connate to the action of the film because of the colours red and orange behind them indicate some sort of explosion. This represents/attracts the target audience because they are curious and it looks exciting. The colours also catch their attention therefore, they'll see the movie.

The Layout:

The layout of The Lego Movie is the characters in the centre, and the title at the top with the details on the bottom. The layout represents/attracts the target audience because it's clear, making it easy to read and understandable for everyone of all ages. 

The Title (Lexis/Typography/Colour):

The film title is 'The Lego Movie'. 

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