L/O: To explain how vertical integration benefits companies; to analyse using uses and gratification theory
Vertical integration - This is when the production company has the ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all of the profit.
One company that doesn't do just one thing, so it uses their own other countries to promote their new film.
Intertextuality - The relationship between texts, especially literary ones.
Denotation - Denotation often refers to something literal, and avoids being a metaphor.
Connotation - Second level of analysis, being what the denotation represents.
Simultaneous Releases
Angry Birds, Persona, Attack on Titan, Street fighter, Hitman
Companies often release tie-in games along the film because it creates hype.
Profit maximised - The promotion of a film will creative a receptive awareness in potential consumers of the game; they have heard of it and are familiar with it.
Familiarity - The brand and plot and characters are already known; recognition of the fact we liked the film so may enjoy a game based of it.
Extends the pleasure of the film - Continue to be 'part of' a film enjoyed. (play roles that were on the film)
The game promotes the film, the film the game - Efficient use of marketing of both product and increase potential audience as fans 'crossover' between the two platforms.
The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
1. Entertainment: Offers distraction for the world
2. Personal Identity: Helps us consider who we are; what ideas and values we identify with.
3. Relationships: We find things we can share and discuss with others.
4. Information: New information we want to know or take pleasure in knowing.
How is the Lego video game used to promote the Lego movie to the target audience?
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