Kylie Brightwell

How many different ways of marketing and promoting a movie can you think of? - Film poster  -Trailers - Social Media - Free press  - Billboards   - Computer games Lego Synergy Merchandise Synergy -  the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. - 17 Lego world sets - 16 collectable mini figures - The Lego Movie Video Game - Range of school supplies - Sticker & activity books Traditional promotion  Methods to promote the movie -  - Website - Events  Promotion - Process 1. Pre-production; scripting/planning/organising shoots/casting actors/ hiring crew etc. 2. Production:Film the movie 3. Post production: editing 4. Distribution: Marketing/marketing campaigns distributed/ film distribution (creating hype/interest in the film product with the right target audienc...

Explain how the movie appeals to each part of the target audience. (draft) Age  - Universal, all ages can watch it Gender  - Any Class  - C1  - E Its a U rating target audience. Young children who play with lego, because they enjoy playing with lego, so they would like to watch the movie too. Parents who played with it when they were young because lego has been around for a long time, therefore, they would want their children to play/watch it too. Young adult cinema goers because they enjoy the cinema, and might be curious if its any good, also for the nostalgia.  Both genders because lego is genderless, so everyone can enjoy it without being sexist. Blumber and Katz (1972) Diversion  - Escape from routine and problems; an emotional release. Personal relationships  - Social utility of information in conversation; substitution of media for companionship. Personal Identify or Individual Psychology  - Value reinforcement...

Plot and main characters Lord buisness Wyldstyle Emmet Bad cop  Batman The evil Lord Business finds a super-weapon called the "Kragle". The wizard Vitruvius attempts to stop him, but is blinded by Business' robots. Before Business leaves with the weapon, Vitruvius prophesies that a person called "The Special" will find the "Piece of Resistance", a brick capable of stopping the Kragle. Eight and a half years later, construction worker Emmet Brickowski finds a woman, Lucy "Wyldstyle", searching for something at his construction site after hours. When he investigates, Emmet falls into a hole and finds the Piece of Resistance. Compelled to touch it, Emmet experiences vivid visions and passes out. He awakens with the Piece of Resistance attached to his back, in the custody of Bad Cop/Good Cop, Lord Business' lieutenant. Wyldstyle rescues Emmet, believing him to be the Special, and takes him to meet Vitruvius in the  Old Wes...