L/O: To explain how vertical integration benefits companies; to analyse using uses and gratification theory Vertical integration - This is when the production company has the ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all of the profit. One company that doesn't do just one thing, so it uses their own other countries to promote their new film. Intertextuality - T he relationship between texts, especially literary ones. Denotation - Denotation often refers to something literal, and avoids being a metaphor. Connotation - S econd level of analysis, being what the denotation represents. Simultaneous Releases Angry Birds, Persona, Attack on Titan, Street fighter, Hitman Companies often release tie-in games along the film because it creates hype. Profit maximised - The promotion of a film will creative a receptive awareness in potential consume...