Kylie Brightwell

Mojo Cover Analysis Target Audience Age: Late teens-adult Gender: Mostly male Social grade: D-C1 Ethnicity: English/American Interests: Listening to heavy music P1: Masthead The words used in the masthead is "Mojo" These words connote that 'Mojo' meaning magic charm/spell or influence. This attracts the audience because it sounds cool and means successful. The colours used in the masthead is white, bold, and the top centre of the cover. The attracts the audience because the bold white masthead stands out, and it's easy for the audience to know what it is as it's the centre of the cover. P2: Colour Pallet The colours in the colour pallet are; grey, yellow, red, and white. These colours attract the audience because the colours make it easier for audience to read as colour coded in colours easy to read P3: Layout  The layout is simple. This connotes about the music content is that it shows you who/what is in the magazine and it's easily...

Useful Theory Theorist Andy Medhurst (1998) said that; "Stereotypes are a form of magnification... the media takes a negative element then magnifies it to create an objection stereotype that allows the dominant group to feel more powerful," (Medhurst, 1998). 6  categories of stereotypes - National/Regianal identity Gender Race Youth Class Sexuality  Gender Laure Mulvey (1975) argued women in the media are used as; 'Erotic objects desire for males on screen and in the audience,' (Mulvey, 1975). Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as,'Alpha males who control the action with violence,' (gauntlett, 2002). Mackillon argues something slightly different,'Males are shown as sexual objects of desire who are more concerned with image,' (Mackillon,2002). Race/Ethnicity S.Hall said in 1981, blacks are stereotyped as; "The social problem." (Hall, 1981) and thi...